Develop

The second ‘D’ in the ADDIE model represents the Development stage. At this point, the instructional designer reflects on all the insights they’ve gained in the Analysis and Design phases and allows these to drive the direction of the project.

Image by Dave Braunschweig / CC BY-SA (https://creativecommons.org/licenses/by-sa/3.0)

Based on previously established work—such as the learning objectives, instructional strategy, and design brief—the designer will formulate a production plan to bring the intended instructional materials to life. The production plan is essentially a document detailing the logistics of how the team will create instructional content. It addresses questions like:

• What is our anticipated time frame?
• How will we break the development stage into smaller substages?
• Who is responsible for developing which portion(s) of the content?
• Which specific authoring tools or programs will be used, and for which components of the content?
• Will we have a budget for this, and if so, how will we allocate it?
• Will we need to hire creative specialists like voice actors or videographers?
• What assets will we need to identify prior to creating content?
  
  

As stated in our design brief, there were 3 units of instruction we aimed to focus on. Since there are 6 of us on the team, we decided to split up into pairs, and designate a unit to each pair. This addressed the question of who does what, but there were still many questions remaining in our production plan. This is where the MOKR model came into play.


Shared with us by Howard Haines from the Apex Center for Entrepreneurs, MOKR stands for Mission, Objectives, and Key Results. MOKR is a project management strategy which emphasizes clear and meaningful communication as well as measurable outcomes. The first major document we developed was our Team MOKR, which established our high-level goals, the tasks needed to accomplish those goals, and our overall time frame for those tasks. Then on an individual basis, we began generating weekly Management Reports (MR) to track our progress, our priorities and problems, any changes to our time frame, and so on.

Seeing as Redshift Education had already adopted the MOKR model within their team, this approach not only made it easier to stay on track as a team, but also assisted us in keeping our clients informed of our progress on a regular schedule. If we ran into any snags, we identified these on our weekly reports, and the Redshift Education team would then read about them and aim to resolve or offer guidance. If we fell behind on our deadlines, Redshift Education would know by their Monday morning team meetings. If we needed feedback on a script or a storyboard, we could easily attach a document to our MR, and Redshift Education could provide comments.

For the purpose of this project, the Development phase was concluded by the production of prototypes for our 3 instructional units. However, it is not unusual for Instructional Designers to revisit the Development phase after Evaluation because of the iterative nature of the ADDIE model. 

Click on Implement to explore the next phase of the ADDIE model.