Try-It #15: Group Project Audience Analysis

Basic Information for Report’s Primary Reader

Identify the Primary Reader of the report, including name, honorific, and mailing address and explain why this person is the appropriate decision-maker for the Recommendation Report.

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Exceeds Expectations

Clearly identifies the reader with full contact details and provides a nuanced, well-reasoned justification for their role as decision-maker.

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Yes

Provides full reader information and a clear explanation of the reader’s appropriateness for the report.

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Almost There

Includes most of the required information but the justification for choosing the reader is underdeveloped or vague.

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Needs Work

Missing key contact details or provides minimal explanation of the reader’s relevance to the topic.

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Missing

Section is blank or lacks sufficient content to identify the Primary Reader.

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Primary Reader’s Social Media

Gather public-facing web and social media presence for the Primary Reader, including relevant professional and personal platforms.

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Exceeds Expectations

Lists relevant and credible links to multiple sources; clearly curated to reflect the reader’s digital presence and professional identity.

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Yes

Provides a reasonably complete set of links and accounts, focused on the reader’s professional presence.

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Almost There

Includes some social media or links but may overlook key platforms or contain irrelevant entries.

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Needs Work

Provides few links or accounts. Looks randomly chosen or irrelevant.

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Missing

Section is blank or lacks sufficient information.

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Primary Reader’s Professional Background

Summarize the reader’s job title, education, work history, and responsibilities, especially those relevant to the report topic.

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Exceeds Expectations

Offers a comprehensive and insightful summary of the reader’s background, clearly linking it to how the report serves their professional needs.

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Yes

Covers all required aspects with some attention to the reader’s connection to the report topic.

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Almost There

Contains basic information but may omit details or fail to connect the background to the report’s relevance.

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Needs Work

Superficial or incomplete background; lacks connection to the reader’s job or the report.

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Missing

Most or all subsections are blank or not attempted.

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Primary Reader’s Relationship to the Topic

Assess the reader’s perspective on the group, familiarity with the topic, and level of interest or concern about the website’s usability.

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Exceeds Expectations

Offers a comprehensive and insightful summary of the reader’s background, clearly linking it to how the report serves their professional needs.

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Yes

Covers all required aspects with some attention to the reader’s connection to the report topic.

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Almost There

Contains basic information but may omit details or fail to connect the background to the report’s relevance.

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Needs Work

Superficial or incomplete background; lacks connection to the reader’s job or the report.

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Missing

Most or all subsections are blank or not attempted.

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Application of Audience Profile

Students synthesize information from earlier sections to make strategic rhetorical choices for the report. They consider tone, language, readability, jargon, and document design.

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Exceeds Expectations

Demonstrates strong rhetorical awareness by making specific, audience-centered decisions across style, tone, and design.

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Yes

Makes appropriate and clear decisions for audience adaptation based on profile data.

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Almost There

Attempts to adapt the report to the reader but may rely on generalities or miss key considerations.

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Needs Work

Shows little awareness of how audience characteristics should influence writing and design choices.

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Missing

Section is blank or makes no effort to apply audience data to writing or design decisions.

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Description of criterion

Range

threshold: 5 pts

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5 pts

Full Marks

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0 pts

No Marks

pts

5 pts

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Try-It #15: Group Project Audience Analysis

Rubric

Rubric