Try-It #15: Group Project Audience Analysis

Rubric

Title:

Try-It #15: Group Project Audience Analysis
Criteria	Ratings	Pts
Edit criterion description Basic Information for Report’s Primary Reader _1475 Identify the Primary Reader of the report, including name, honorific, and mailing address and explain why this person is the appropriate decision-maker for the Recommendation Report. Range threshold: pts	Edit rating Delete rating 5 to >4.0 pts Exceeds Expectations Clearly identifies the reader with full contact details and provides a nuanced, well-reasoned justification for their role as decision-maker. _4509 Edit rating Delete rating 4 to >3.0 pts Yes Provides full reader information and a clear explanation of the reader’s appropriateness for the report. _9935 Edit rating Delete rating 3 to >2.0 pts Almost There Includes most of the required information but the justification for choosing the reader is underdeveloped or vague. _4867 Edit rating Delete rating 2 to >1.0 pts Needs Work Missing key contact details or provides minimal explanation of the reader’s relevance to the topic. _3368 Edit rating Delete rating 1 to >0 pts Missing Section is blank or lacks sufficient content to identify the Primary Reader. _5296 This area will be used by the assessor to leave comments related to this criterion.	pts / 5 pts --
Edit criterion description Primary Reader’s Social Media _5239 Gather public-facing web and social media presence for the Primary Reader, including relevant professional and personal platforms. Range threshold: pts	Edit rating Delete rating 5 to >4.0 pts Exceeds Expectations Lists relevant and credible links to multiple sources; clearly curated to reflect the reader’s digital presence and professional identity. _283 Edit rating Delete rating 4 to >3.0 pts Yes Provides a reasonably complete set of links and accounts, focused on the reader’s professional presence. _6826 Edit rating Delete rating 3 to >2.0 pts Almost There Includes some social media or links but may overlook key platforms or contain irrelevant entries. _7872 Edit rating Delete rating 2 to >1.0 pts Needs Work Provides few links or accounts. Looks randomly chosen or irrelevant. _7341 Edit rating Delete rating 1 to >0 pts Missing Section is blank or lacks sufficient information. _1570 This area will be used by the assessor to leave comments related to this criterion.	pts / 5 pts --
Edit criterion description Primary Reader’s Professional Background _870 Summarize the reader’s job title, education, work history, and responsibilities, especially those relevant to the report topic. Range threshold: pts	Edit rating Delete rating 5 to >4.0 pts Exceeds Expectations Offers a comprehensive and insightful summary of the reader’s background, clearly linking it to how the report serves their professional needs. _2326 Edit rating Delete rating 4 to >3.0 pts Yes Covers all required aspects with some attention to the reader’s connection to the report topic. _4908 Edit rating Delete rating 3 to >2.0 pts Almost There Contains basic information but may omit details or fail to connect the background to the report’s relevance. _9664 Edit rating Delete rating 2 to >1.0 pts Needs Work Superficial or incomplete background; lacks connection to the reader’s job or the report. _667 Edit rating Delete rating 1 to >0 pts Missing Most or all subsections are blank or not attempted. _2850 This area will be used by the assessor to leave comments related to this criterion.	pts / 5 pts --
Edit criterion description Primary Reader’s Relationship to the Topic _2864 Assess the reader’s perspective on the group, familiarity with the topic, and level of interest or concern about the website’s usability. Range threshold: pts	Edit rating Delete rating 5 to >4.0 pts Exceeds Expectations Offers a comprehensive and insightful summary of the reader’s background, clearly linking it to how the report serves their professional needs. _2192 Edit rating Delete rating 4 to >3.0 pts Yes Covers all required aspects with some attention to the reader’s connection to the report topic. _9682 Edit rating Delete rating 3 to >2.0 pts Almost There Contains basic information but may omit details or fail to connect the background to the report’s relevance. _371 Edit rating Delete rating 2 to >1.0 pts Needs Work Superficial or incomplete background; lacks connection to the reader’s job or the report. _354 Edit rating Delete rating 1 to >0 pts Missing Most or all subsections are blank or not attempted. _1153 This area will be used by the assessor to leave comments related to this criterion.	pts / 5 pts --
Edit criterion description Application of Audience Profile _5205 Students synthesize information from earlier sections to make strategic rhetorical choices for the report. They consider tone, language, readability, jargon, and document design. Range threshold: pts	Edit rating Delete rating 5 to >4.0 pts Exceeds Expectations Demonstrates strong rhetorical awareness by making specific, audience-centered decisions across style, tone, and design. _3437 Edit rating Delete rating 4 to >3.0 pts Yes Makes appropriate and clear decisions for audience adaptation based on profile data. _9305 Edit rating Delete rating 3 to >2.0 pts Almost There Attempts to adapt the report to the reader but may rely on generalities or miss key considerations. _5842 Edit rating Delete rating 2 to >1.0 pts Needs Work Shows little awareness of how audience characteristics should influence writing and design choices. _6987 Edit rating Delete rating 1 to >0 pts Missing Section is blank or makes no effort to apply audience data to writing or design decisions. _4236 This area will be used by the assessor to leave comments related to this criterion.	pts / 5 pts --
Edit criterion description Delete criterion row Description of criterion Range threshold: 5 pts	Edit rating Delete rating 5 to >0 pts Full Marks blank Edit rating Delete rating 0 to >0 pts No Marks blank_2 This area will be used by the assessor to leave comments related to this criterion.	pts / 5 pts --