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Proposal Rubric
Proposal Rubric
Criteria Ratings
Our proposal focuses on a website that meets all selection requirements.
Our proposal focuses on a website that uses English, that fits with the VT Principles of Community, that includes at least 8 to 12 webpages, that is managed by a specific person, and that was not designed or written by Traci.
Exceeds Expectations
The proposal identifies a website that clearly and fully meets all selection criteria. The explanation shows thoughtful consideration of how the website fits the project goals, and any potential questions about eligibility are preemptively addressed.
Meets Expectations
The proposal selects a website that meets all stated requirements. The proposal clearly states these qualifications.
Almost Meets Expectations
The website selected appears mostly appropriate but may fall slightly short on one requirement or fails to clearly explain how all criteria are met. For example, the number of pages might be slightly off, or the author/manager of the site might not be clearly identified.
Needs Work to Meet Expectations
The website does not meet all of the selection criteria, or the justification is vague or missing.
Missing or Incorrect
The proposal does not identify a website, selects an ineligible website, or the selected site clearly fails to meet all of the assignment requirements.
Our proposal is written in standard memo format and document design.
Our proposal is written in standard memo format and document design, with appropriate spacing, headings, and page numbers, including the following: Single space within section paragraphs, and Double space between sections and between paragraphs.
Exceeds Expectations
The proposal is expertly formatted using standard memo conventions. All spacing and formatting rules are followed precisely, including correct use of single and double spacing. Headings and page elements are consistent and visually effective.
Meets Expectations
The memo format is used correctly, with standard spacing, headings, and layout. The overall structure is appropriate and clear.
Almost Meets Expectations
The proposal follows memo format in general but may include spacing issues, misaligned headings, or inconsistent design choices that slightly detract from readability.
Needs Work to Meet Expectations
Memo format is attempted but includes multiple issues with spacing, layout, or design. Headings may be missing or inconsistent, and the document design may not support readability.
Missing or Incorrect
The proposal does not follow memo format at all. Key formatting elements are missing, or the document lacks clear structure and organization.
Our proposal includes an Introduction section that meets all requirements.
Our proposal includes an Introduction that draws the reader in by providing facts, telling a story, or another strategy, that persuades the reader to read the rest of the proposal and approve the project, that introduces the intended subject of your team management project (providing the name of the website and linking to it) and that ends the introduction with a purpose statement.
Exceeds Expectations
The introduction is engaging and persuasive, using a strong hook and clear explanation of the project subject. The website is named and linked, and the purpose statement is well written.
Meets Expectations
The introduction includes all required elements: a hook, website name and link, and a purpose statement. It sets up the proposal clearly.
Almost Meets Expectations
The introduction is present but one of the required elements is missing or needs further development. For instance, the link to the website is missing.
Needs Work to Meet Expectations
The introduction is unclear or underdeveloped. It may lack multiple required elements or fail to introduce the project convincingly.
Missing or Incorrect
No introduction is present, or the content does not serve as an effective opening to the proposal.
Our proposal includes a Project Overview and Rationale section that meets all requirements.
Our proposal includes a Project Overview and Rationale section that reintroduces and provides information about the intended subject of your Recommendation Report, that explains the following details of your proposal (improving the website you’ve chosen): defines the subject of your project, indicates what the project involves, and explains why the project is important.
Exceeds Expectations
The section thoroughly defines the project, outlines what it will involve, and clearly explains its importance. The rationale is thoughtful and strongly supports the proposed work.
Meets Expectations
The project subject is clearly defined, the scope is explained, and the importance is stated. The section is complete and aligns with assignment goals.
Almost Meets Expectations
One of the key components (subject, scope, or rationale) is weak or only briefly mentioned. The section may need additional detail or development.
Needs Work to Meet Expectations
The section is underdeveloped or vague. It may fail to clearly identify the project or explain why it matters.
Missing or Incorrect
The section is missing or provides no meaningful information about the project or its significance.
Our proposal includes a Project Methodology/Resources section that meets all requirements.
Our proposal includes a Project Methodology/Resources section that indicates methods by which you plan to conduct research into the projected subject (interviews, on-site research, questionnaires, surveys, traditional research methods) and that lists any key information (i.e., articles, books, videos) that you know you will be using and provides a brief summary of each.
Exceeds Expectations
Research methods are clearly described, relevant, and well-justified. The section includes a thoughtful list of high-quality sources with summaries that show how they will support the project.
Meets Expectations
Research methods are appropriate and clearly stated. Key resources are listed and briefly summarized.
Almost Meets Expectations
The section includes a method and/or sources, but one or both are underdeveloped or unclear. Summaries may be missing or vague.
Needs Work to Meet Expectations
The research plan is incomplete or lacks sufficient explanation. Few or no sources are identified, or they are irrelevant.
Missing or Incorrect
No research methods or resources are described.
Our proposal includes a Project Audience section that meets all requirements.
Our proposal includes a Project Audience section that identifies the specific audience the project will be addressed to and that indicates what considerations we must make for this audience (such as language, visuals, and so on).Tip: The audience is not Traci. It is the person who can decide to implement the ideas in the Recommendation Report.
Exceeds Expectations
The audience is clearly identified and thoroughly analyzed. The section addresses language, visual, and other design considerations tailored to the audience’s needs.
Meets Expectations
The audience is named and some considerations are discussed. The section shows awareness of how to communicate effectively with the audience.
Almost Meets Expectations
The audience is identified but only briefly considered. Details about audience needs may be vague or missing.
Needs Work to Meet Expectations
The audience is unclear or inappropriate, and the proposal fails to discuss how to adapt the project to them.
Missing or Incorrect
No audience is identified, or the section mistakes Traci as the intended audience.
Our proposal includes a Personnel section that meets all requirements.
Our proposal includes a Personnel section that provides brief bios of your group members, emphasizing how you are each qualified to pursue this subject and that indicates the roles each team member will fulfill for the Recommendation Report.
Exceeds Expectations
Bios are well-written, highlighting each member's relevant experience or skills. Roles are clearly defined and show thoughtful distribution of tasks.
Meets Expectations
Each group member has a bio and a listed role. Content is appropriate and informative.
Almost Meets Expectations
One or more bios or roles are brief or unclear. The section may lack specificity about contributions and/or the group member’s appropriateness for the task.
Needs Work to Meet Expectations
The section is incomplete or does not explain team roles well. Some bios may be missing or vague.
Missing or Incorrect
No bios and/or roles are provided.
Our proposal includes a Project Timetable section that meets all requirements.
Our proposal includes a Project Timetable section that introduces your schedule with some general details on the most significant date, establishes a rough deadline for each major stage of the project, and includes a Gantt chart.
Exceeds Expectations
The timetable is realistic and clearly laid out. Major project stages are scheduled with explanation, and the Gantt chart is clear and visually effective.
Meets Expectations
A full timeline is provided with rough deadlines and a Gantt chart. All components are clear and complete.
Almost Meets Expectations
The timeline is included but is missing full details or the organization is slightly unclear. Alternately, the Gantt Chart is too small to read.
Needs Work to Meet Expectations
The timeline is confusing, overly vague, or lacks multiple required parts.
Missing or Incorrect
No timeline or Gantt chart is included.
Our proposal includes a Conclusion section that reiterates your subject and why it’s important and that provides contact info for the team leader.
Exceeds Expectations
The conclusion effectively summarizes the project’s importance and provides a clear, professional wrap-up. The team leader’s contact info is easy to find and well presented.
Meets Expectations
The section restates the subject and importance clearly and includes the team leader’s contact information. It brings the proposal to a proper close.
Almost Meets Expectations
The subject and importance are mentioned briefly. The section feels rushed or underdeveloped.
Needs Work to Meet Expectations
The section is vague, missing key points, or lacks cohesion. It may not clearly summarize the project or provide contact details.
Missing or Incorrect
No conclusion is provided, or the section does not serve its purpose.
Our proposal uses graphics and design elements that will make the subject and the document itself more visually enticing to the reader and hold their attention.
Graphics and design elements can include bullet lists, headings and subheadings, color, font type, font weight, and font size, horizontal rules, and boxes.
Exceeds Expectations
Visual design significantly enhances readability and interest. Consistent use of bullets, headings, colors, font choices, and layout elements adds polish and clarity.
Meets Expectations
Basic graphic and design elements are used effectively. The layout is clean and readable, with appropriate visual structuring.
Almost Meets Expectations
Some design elements are used but inconsistently or with limited impact. Layout may need improvement or feel unbalanced.
Needs Work to Meet Expectations
The proposal lacks visual appeal or contains distracting or poorly executed design choices. It may be hard to navigate or scan.
Missing or Incorrect
The proposal does not use any visual or design features beyond plain text.
Our proposal includes at least one illustration, and it integrates the visuals with the text in the document.
Our proposal includes at least one illustration. All illustrations make the subject compelling and none are decorative illustrations. Our proposal includes textual references to visuals, and it wraps text around visuals.
Exceeds Expectations
The illustration(s) are well chosen, clearly tied to the proposal content, and well integrated into the document with text references and proper layout.
Meets Expectations
At least one appropriate illustration is included and mentioned in the text. The graphic supports the proposal visually and contextually.
Almost Meets Expectations
A visual is included, but it may not be fully relevant, well-integrated, or clearly referenced in the text.
Needs Work to Meet Expectations
The illustration is decorative or confusing. It lacks integration or textual explanation.
Missing or Incorrect
No illustration is included, or the visual included is clearly off-topic or irrelevant.
Our proposal uses footnotes to cite any sources used in the proposal and uses a consistent style throughout the proposal.
Exceeds Expectations
Footnotes are used consistently and correctly to cite all sources. The citation style is professional and uniform throughout the document.
Meets Expectations
Sources are cited using footnotes, and the style is consistent.
Almost Meets Expectations
Footnotes are present but may have minor inconsistency or minor errors in formatting.
Needs Work to Meet Expectations
Footnotes are confusing, missing from some cited material, or do not follow a consistent style.
Missing or Incorrect
No footnotes are used to support the information in the proposal.