This assignment replaces the Recommendation Report assignment. If your group prefers, you can do the Recommendation Report instead, but you must let Traci know of your choice by April 11.
Choose the version of the assignment you prefer. The requirements are the same. The two versions are meant to help with students who have different needs. Regardless of which your group chooses, you’ll turn in your assignment here.
You work as a Usability Consultant at Maroon+Orange Digital, where I (Traci) serve as a Founding Owner and the Director of Project Development. Your client is the person responsible for the website your group selected.
The client has asked you to evaluate their website and create educational materials to help employees improve it. You’ll prepare a set of short, easy-to-read fact sheets that explain specific principles, show how they apply to the current site, and suggest improvements.
AI Guidelines for Both Versions
Allowed Use of AI
You can use Copilot or another Generative AI tool of your choice on this project in any of the ways listed under the question “What can I use AI for in this course?Links to an external site.” in the Course Policies Manual. Be sure to save the responses AI gives you.
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Fact Sheet Collection Rubric
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeClient Site Selection and Suitability_8698
Our fact sheet collection focuses on a client website that uses English, that fits with the VT Principles of Community, that includes at least 8 to 12 webpages, that is managed by a specific person, and that was not designed or written by Traci.
5to >4.0 pts
Exceeds ExpectationsThe selected site fully meets all criteria: English language, VT Principles of Community alignment, 8–12 pages, identified site manager, and not affiliated with Traci; thoughtful rationale is evident._5163
4to >3.0 pts
Meets ExpectationsThe site meets all the required criteria with no issues._1162
3to >2.0 pts
Almost Meets ExpectationsThe site mostly meets the criteria but is weak in one area (e.g., fewer pages, unclear ownership)._353
2to >1.0 pts
Needs Work to Meet ExpectationsThe site does not clearly meet two or more criteria, or rationale for selection is weak._1961
1to >0 pts
Missing or IncompleteThe selected site does not meet key criteria or is missing entirely._8
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeLetter of Transmittal: Format and Audience_3464
Our fact sheet collection includes a letter of transmittal written in standard memo or letter format and document design, with single spacing within paragraphs and double spacing between paragraphs. It is written to the client website’s owner or manager and uses the appropriate name, job title, and address.
5to >4.0 pts
Exceeds ExpectationsMemo/letter format is flawless, professional, and well-designed; spacing is consistent; recipient’s name, title, and address are correct and clearly tailored._5583
4to >3.0 pts
Meets ExpectationsProper memo/letter format is used; correct spacing and recipient info included._1521
3to >2.0 pts
Almost Meets ExpectationsMostly follows memo/letter conventions, but has minor formatting or spacing issues._4247
2to >1.0 pts
Needs Work to Meet ExpectationsFormat is inconsistent, recipient details are incorrect or missing; lacks professional tone._2495
1to >0 pts
Missing or IncompleteFormat is incorrect or missing; recipient is not identified or letter is absent._4232
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeLetter of Transmittal: Content and Organization_8655
Our letter of transmittal includes paragraphs on the following: 1: Purpose and Delivery, 2: Background, 3: Contents and Value, 4: Relevance to the Client, and 5: Contact and Next Steps.
5to >4.0 pts
Exceeds ExpectationsIncludes all five required paragraphs; each paragraph is fully developed, logically organized, and directly tailored to the client’s needs._3312
4to >3.0 pts
Meets ExpectationsIncludes all required sections; each paragraph has a clear purpose and fits the structure._4650
3to >2.0 pts
Almost Meets ExpectationsMissing or underdeveloped paragraph(s); some repetition or lack of clarity._6174
2to >1.0 pts
Needs Work to Meet ExpectationsLacks multiple key sections or paragraphs are vague and unorganized._3328
1to >0 pts
Missing or IncompleteLetter is missing or includes only minimal or off-topic content._9435
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeTitle Page_9692
Our fact sheet collection includes a properly formatted title page, which lists a strong title, the name and address of the person whom the collection was prepared for, and the names of the people who prepared the collection.
5to >4.0 pts
Exceeds ExpecatationsTitle page is fully formatted and professional; includes a strong title, correct recipient name and address, and all group member names; formatting is consistent with the collection’s overall design._7214
4to >3.0 pts
Meets ExpectationsTitle page includes all required information: title, recipient’s name and address, and group member names._9272
3to >2.0 pts
Almost Meets ExpectationsTitle page is included but has minor errors (e.g., formatting inconsistencies, missing address or one name)._5721
2to >1.0 pts
Needs Work to Meet ExpectationsTitle page is present but missing key elements or appears hastily done._7720
1to >0 pts
Missing or IncompleteTitle page is missing or lacks multiple required components._6645
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeTable of Contents_2566
Our fact sheet collection includes a properly formatted table of contents, which lists all fact sheets, with the name of the person who wrote each one, and the page the fact sheet begins on.
5to >4.0 pts
Exceeds ExpectationsTable of contents is complete, easy to navigate, and professionally formatted; lists all fact sheets with correct page numbers and authors' names._3244
4to >3.0 pts
Meets ExpectationsTable of contents includes all fact sheets with corresponding author names and page numbers._1102
3to >2.0 pts
Almost Meets ExpectationsTable of Contents is included but contains small errors (e.g., missing page numbers or one author’s name)._417
2to >1.0 pts
Needs Work to Meet ExpectationsTable of Contents is incomplete or confusing; may omit multiple fact sheets or include formatting issues._3493
1to >0 pts
Missing or IncompleteTable of contents is missing or not usable._6857
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeFact Sheet Consistency_1148
Our fact sheet collection includes a fact sheet for each participating member of the group, and has been designed for consistency among the sheets.
5to >4.0 pts
Exceeds ExpectationsEach group member contributed a fact sheet; all sheets are visually and structurally consistent, with a unified layout and design._7312
4to >3.0 pts
Meets ExpectationsEach group member submitted a fact sheet; most use consistent formatting and structure._1967
3to >2.0 pts
Almost Meets ExpectationsMost group members submitted fact sheets, but some have noticeable formatting or design differences._8407
2to >1.0 pts
Needs Work to Meet ExpectationsOne or more group members are missing fact sheets or sheets vary widely in design._783
1to >0 pts
Missing or IncompleteSeveral fact sheets are missing or lack any attempt at consistency._5840
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeFact Sheet Title & Byline_1015
My fact sheet includes a clear and specific title and my name as the author.
5to >4.0 pts
Exceeds ExpectationsClear, consistent headings make the sheet easy to scan; main headings stand out and subheadings are properly nested._5151
4to >3.0 pts
Meets ExpectationsHeadings and subheadings are present and organized logically._8289
3to >2.0 pts
Almost Meets ExpectationsSome headings are missing or inconsistent in style or hierarchy._19
2to >1.0 pts
Needs Work to Meet ExpectationsHeadings are hard to follow or not well differentiated._7012
1to >0 pts
Missing or IncompleteNo headings or subheadings used._7666
This area will be used by the assessor to leave comments related to this criterion.
pts
/
5 pts
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This criterion is linked to a Learning OutcomeFact Sheet Sources_3290
My fact sheet cites all data and claims; include links or footnotes; full references at the end; use a consistent citation format across the group.