Learning Objectives and Class Prep - Pricing
Introduction
Setting prices sounds simple enough, but there is more to it than meets the eye. Factors such as competition, margin, and stage of the product life cycle must all be taken into account when establishing price. This chapter explores pricing strategies and the implications thereof
Learning Objectives
Upon completing the learning activities associated with this lesson, class participants should be able to:
- Identify pricing strategies that are appropriate for new and existing products
- Understand the stages of the product life cycle.
Preparation for Class
To be prepared for this session, you will need to do the following activities:
- Review the Learning Objectives
- Read Chapter 15 from the Press Books site