Learning Objectives and Class Prep - Marketing
Introduction
Marketing is a huge component of almost all successful businesses, and since it is one of the majors in the college of business, we cannot pretend to cover this subject in one chapter. We will instead settle for defining the key aspects of marketing and the major differences between marketing to other businesses versus marketing to consumers.
Learning Objectives
Upon completing the learning activities associated with this lesson, class participants should be able to:
- Define the terms marketing, marketing concept, and marketing strategy.
- Outline the tasks involved in selecting a target market.
- Identify the four Ps of the marketing mix.
- Explain how to conduct marketing research.
- Discuss various branding strategies and explain the benefits of packaging and labeling.
- Describe the elements of the promotion mix
- Explain how companies manage customer relationships.
- Identify the advantages and disadvantages of social media marketing.
Preparation for Class
To complete this lesson, you will need to do the following activities:
- Review the Learning Objectives
- Read Chapter 14 from the Press Books site
- Watch the Video Presentation linked at the end of this chapter.