Class Prep & Learning Objectives (8/24)

 

Introduction

The nature of business involves taking risks in the pursuit of profit. Even non-profit entities face considerable risk. An understanding of the business environment is crucial to sensible risk-taking and being successful in a highly competitive world.

Learning Objectives

Upon completing the learning activities associated with this lesson, class participants should be able to:

  • Describe the concept of stakeholders and identify the stakeholder groups relevant to an organization
  • Discuss and be able to apply the macro-business-environment model to an industry or emerging technology
  • Explain other key terms related to this chapter including: entrepreneur; profit; revenue.

Preparation for Class

To complete this lesson, you will need to do the following activities:

  1. Review the Learning Objectives
  2. Read Chapter 2 from the Press Books site.

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