Rubric

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Recommendation Report Rubric
Recommendation Report Rubric
Criteria Ratings
Your report focuses on a website that meets the criteria on the Recommendation Report Website Requirements page.
Yes
Almost There
Needs Work
Missing
Your report addresses ethical issues related to the analysis and recommendation for the website.
Ethical considerations include fair and honest obligations to the decisionmaker, the company or organization, the public, and the environment. See Chapter 2.
Yes
Almost There
Needs Work
Missing
Your report includes all of the front matter elements.
The front matter should include the following, in this order: letter of transmittal (p. 495), title page with a specific title (p. 495), abstract (pp. 495–496), detailed table of contents (p. 496–497), and
executive summary (p. 499–500).
Yes
Almost There
Needs Work
Missing
Your report is addressed to the site’s decisionmaker.
Your report should be addressed to a person at the company or organization who has the power to decide whether to implement your recommendation. The decisionmaker should be a real name of a person.
Yes
Almost There
Needs Work
Missing
Each item in the front matter is customized for the appropriate audience.
Check the textbook for information on the audience for each section: letter of transmittal (p. 495), title page with a specific title (p. 495), abstract (pp. 495–496), detailed table of contents (p. 496–497), and
executive summary (p. 499–500).
Yes
Almost There
Needs Work
Missing
Your report includes all of the elements of the body of the report.
The body should include the following, in this order: Introduction, Methods, Results, Conclusions, and Recommendations.
Yes
Almost There
Needs Work
Missing
Your report includes all of the elements of the body of the report.
The body should include the following, in this order: Introduction, Methods, Results, Conclusions, and Recommendations.
Yes
Almost There
Needs Work
Missing
Your report’s introduction helps readers understand the discussion that follows by providing an overview of the content and organization of the report.
The introduction covers the subject and purpose of the report, provides background information, explains the sources for information in the report, defines the scope of the report, states the most significant findings and the recommendation. It explains the organization of the report and mentions any key terms that will be new to readers. See p. 493.
Yes
Almost There
Needs Work
Missing
Your report’s methods section answers the question, “What did you do?” by describing how you conducted your research.
The methods section provides enough information to enable readers to understand what you did and why you did it that way. If others will be using the report to duplicate your methods, include sufficient detail. See p. 493.
Yes
Almost There
Needs Work
Missing
Your report’s results section answers the question, “What did you see or determine?” by presenting the data your discovered or compiled.
The results section reports the data you discovered or compiled. Present the results objectively, without comment. Save the interpretation of the results — your conclusions — for later. See p. 493–494.
Yes
Almost There
Needs Work
Missing
Your report’s conclusion section answers the question, “What does it mean?” by explaining the implications of the results.
Conclusions answer the question, “What does it mean?” They are the implications of the results. To draw conclusions, you need to think carefully about your results, weighing whether they point clearly to a single meaning. See p. 494.
Yes
Almost There
Needs Work
Missing
Your report’s recommendation section answers the question, “What should we do?” by outlining the actions you recommend.
Recommendations outlines the possible actions that the company or organization can take, evaluating the effectiveness of each. See p. 494.
Yes
Almost There
Needs Work
Missing
Your report includes the required elements of the back matter.
At a minimum, the back matter should include the following, in this order: References (Works Cited), and Appendix.
Yes
Almost There
Needs Work
Missing
Your report uses professional design and formatting.
The document design and formatting should do the following: (1) Makes information easy for readers to find and read.
(2) Emphasizes important information.
(3) Makes a good first impression as a polished, professional document.
(4) Uses well-integrated and well-designed visuals to clarify the information.
Yes
Almost There
Needs Work
Missing
Your report uses major headings that are specific to your report.
Add details to the skeleton headings in the body that demonstrate your plans for the report. For example, “Recommendations” can become “Recommendations for Improving the Chester Street Bar Website.”
Yes
Almost There
Needs Work
Missing
Your report uses subheadings in the body section of your report.
Include subheadings for each of the design principles you examined. Copy the “Task 1” structure in the Sample Recommendation Report for the Methods and Results in the textbook, if desired. See the headings for the Table of Contents in the Sample Recommendation Report on pp. 508, in Figure 18.8.
Yes
Almost There
Needs Work
Missing