Media Tips

• Include captions, a transcript, and/or an ASL interpreter
  • When including audio and video in your content, besure to accompany the media with at least one of these options. The more of these utilized, the better.
    
    
• Add alternative text to images

• • When adding alt text to images, it’s not necessary to say “This is an image of” or “Picture of”; you can simply describe the contents of the image. 
  • If the image is a graph, describe the main takeaways from the graph. For example, “Pie chart shows that 42% of students prefer pumpkin pie, 47% prefer apple pie and 11% are undecided.” 
  • If an image is purely decorative, it should be marked as such.
    
    
• Don’t rely on color for meaning
  • Why?
    • Color has different symbolic meanings across cultures.
    • Color can act as a barrier to individuals with color blindness and other visual impairments.
  • Instead
    • Visualize links; underline or use a hover animation to indicate hyperlinks.
    • Accompany color with symbols, shapes, or text labels to convey patterns and meaning.